The Asia Cup 2023 match between India and Pakistan Breaks all digital viewership records on Disney+ Hotstar, with an astounding peak of 2.8 crore concurrent viewers. This marks an unprecedented milestone for any India match in terms of digital viewership.
The previous record was set during the 2019 Cricket World Cup Semifinal between India and New Zealand, which had 2.52 crore concurrent users. The India-Pakistan match surpassed this record by over 10%, demonstrating the immense popularity of the rivalry between the two countries.
The match was also trending on social media, with over 10 million tweets about it. The hashtags #INDvPAK and #AsiaCup2023 were among the top trends on Twitter in India and Pakistan.
Today’s #INDvsPAK has clocked 2.8 Crore concurrent users on @DisneyPlusHS – the highest for any India match in the history of digital. The previous best was #INDvsNZ 2019 @cricketworldcup semifinal with 2.52 Crore concurrent users 🇮🇳 #AsiaCup@StarSportsIndia
— Jay Shah (@JayShah) September 11, 2023
The success of the India-Pakistan match is a testament to the growing popularity of cricket in India and around the world. It also shows the power of digital platforms to reach a large audience and deliver a memorable viewing experience.